Responsibilities

• Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes
• Autonomously own demand generation transformation projects across digital, event, field, other marketing and BDR roles at Genesys.
• Be experienced enough to step into and improve existing workstreams or operating cadences such as BDR operations (improving workflows, data quality, routing logic, and pipeline generation and progression across inbound and outbound motions) and MarTech operations (optimize campaign execution, lead management, and system performance)
• Identify operational gaps and inefficiencies, and drive resolution through process improvement, system changes, or cross-functional alignment
• Support execution of cross-functional projects such as lead-to-cash improvements, data and process standardization, and AI-enabled workflow initiatives