Senior Demand Generation Manager

San Francisco, CA (On-site)

$130K/yr – $180K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end AI demand-gen engine, translating AI capabilities into scalable campaigns that generate pipeline across awareness to expansion, with multi-channel orchestration and close alignment to product messaging.

  • AI Campaign Strategy: design and execute multi-channel programs, mapping AI use cases to pipeline stages.
  • Multi-Channel Execution: orchestrate email, paid, events, ABM, content, social, and web with scalable architectures.
  • GTM & Messaging Alignment: partner with Product Marketing and Sales to translate AI positioning into compelling, audience-specific campaigns and enable field activation.

Job Description

Own the end-to-end AI demand-gen engine, translating AI capabilities into scalable campaigns that generate pipeline across awareness to expansion, with multi-channel orchestration and close alignment to product messaging.

  • AI Campaign Strategy: design and execute multi-channel programs, mapping AI use cases to pipeline stages.
  • Multi-Channel Execution: orchestrate email, paid, events, ABM, content, social, and web with scalable architectures.
  • GTM & Messaging Alignment: partner with Product Marketing and Sales to translate AI positioning into compelling, audience-specific campaigns and enable field activation.
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Workato

4.0 Glassdoor

Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization. Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences.With our democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.

Founded in 2013
Palo Alto, California, USA
1.3K employees (105 in marketing)
75% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
433.2K
Monthly Google Ads Budget
$222.5K
Traffic Source Mix
Search
43.8%
Direct
47.3%
Referral
6%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
73 (6% of company)
Median Career Experience
9 years
Median Tenure
2.6 years

Funding

Total Funding
$415M
Last Raise
$200M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant
  • Nov 2021
    Series E • $200M
  • Jan 2021
    Series D • $110M

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