Responsibilities

• Lead AI-Focused Integrated Campaign Strategy
• Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
• Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
• Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
• Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
• Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
• Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
• Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
• Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions

Requirements

• 6–10+ years of B2B demand generation or integrated campaign experience
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns
• Deep understanding of how to position complex AI offerings for both technical and executive audiences
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
• Strong analytical expertise with experience tying campaign performance to revenue impact
• Experience running account-based or targeted AI campaigns
• Ability to operate strategically while executing at a detailed level
• Excellent cross-functional leadership and stakeholder management skills

Preferred

Benefits