About SETWorks  

SETWorks is a leading provider of software solutions for organizations supporting individuals with disabilities. Our mission is to streamline service delivery, ensure compliance, and empower providers to spend more time making an impact. We’re a team of passionate professionals committed to innovation, collaboration, and purpose-driven work.  

Position Summary  

We’re hiring a Senior Demand Generation Manager to build and scale a measurable demand engine that drives meaningful, marketing-sourced pipeline. 

This is a high-impact, hands-on role responsible for generating net-new demand, improving funnel performance, and delivering clear revenue impact. You will focus on building scalable, repeatable programs that diversify pipeline sources and create predictable quarterly pipeline contribution. 

Reporting to the VP of Marketing, you will own demand generation strategy and execution — identifying the highest-leverage channels, launching disciplined experiments, and scaling what works. This role requires a data-driven B2B SaaS operator who can balance strategy with hands-on execution and build scalable programs that support the company’s next stage of growth. 

This role is accountable for pipeline generation and lifecycle performance — not brand marketing or sales enablement ownership. 

Key Responsibilities  

• Own marketing-sourced pipeline generation, with clear quarterly contribution targets once fully ramped 
• Identify, test, and scale the highest-performing channels for net-new demand, focusing resources on measurable ROI 
• Build and execute integrated campaigns across priority channels (e.g., ABM, email, webinars, targeted paid, conferences, SEO), prioritizing impact over volume 
• Partner with VP Marketing and Sales to design and operationalize a structured ABM motion for priority enterprise accounts 
• Improve funnel performance by optimizing audience segmentation, messaging, landing pages, nurture flows, and campaign targeting 
• Enhance lead scoring models and qualification frameworks that improve marketing-to-sales handoff efficiency and MQL → SQL conversion 
• Develop quarterly campaign roadmaps aligned to revenue targets and sales priorities 
• Strengthen lifecycle marketing programs to increase engagement, reactivation, and expansion support 
• Improve attribution and reporting within HubSpot to clearly demonstrate pipeline contribution and ROI 
• Deliver ongoing performance analysis and insights to inform investment decisions and resource allocation 
• Build repeatable demand generation processes that create predictable, scalable pipeline growth over time 
• Help advance our lifecycle marketing and “full ecosystem” approach — serving as a HubSpot power user and internal SME 

How Success Will Be Measured 

• Consistent delivery of marketing-sourced pipeline aligned to company growth targets (once fully ramped) 
• Increased diversification of pipeline sources beyond conferences 
• Improved MQL → SQL conversion rates and funnel efficiency 
• Clear visibility into channel performance, ROI, and attribution 
• Measurable improvement in pipeline predictability and quarterly coverage 
• Disciplined experimentation that results in scalable, repeatable growth programs 

Qualifications  

• 5-7+ years in B2B Demand Generation, Growth Marketing, or Lifecycle Marketing experience, with at least 5 years in B2B SaaS environment 
• Demonstrated track record of owning and delivering marketing-sourced pipeline in a B2B SaaS environment (please be prepared to share specific metrics) 
• Deep expertise in HubSpot (automation, workflows, lifecycle, reporting) 
• Strong track record with account-based marketing (ABM) and multi-touch lifecycle programs  
• Strategic thinker who can develop long-term plans while maintaining the tactical agility to execute day-to-day campaigns 
• Data-driven decision maker with advanced analytical skills and the ability to translate complex data into actionable insights 
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus 

Why Join SETWorks?  

• Purpose-driven work supporting organizations that make a difference 
• Collaborative and inclusive team culture 
• Competitive salary