Responsibilities

• Demand Engine and Pipeline: Own the demand generation plan and the sourced-pipeline number that feeds sales. Set the channel mix, propose the channel budget allocation, and run the day-to-day of the engine, measured on pipeline, cost per lead, cost per MQL, channels launched and optimized, and campaign throughput. You set and manage the plan while marketing leadership holds overall strategy and final spend approval.
• Paid Channels and Optimization: Diversify demand beyond paid search into new channels including LinkedIn, paid social, TikTok, retargeting, bumper video, and intent and review platforms such as Gartner and G2, then optimize relentlessly for efficiency and pipeline contribution. Direct our paid media agency partner as your executional arm, setting the strategy, briefing the work, and owning the performance, while the hands-on campaign setup and trafficking run through the partner.
• Lead-to-Sale Orchestration: Own and fix the flow from lead to sale and the handoff to sales, cut by audience across SMB, mid-market, and enterprise, and by product interest. Partner closely with the SDR and sales teams on follow-up cadence and service-level agreements to ensure no qualified lead falls through the cracks, and serve as the connective tissue that keeps demand generation, operations, and sales aligned.
• ABX and ICP Targeting: Stand up and scale an account-based (ABX) motion against our target-account list, and shift our lead mix upmarket toward ideal-customer-profile accounts and away from poor-fit, sub-scale leads. You own the targeting logic and account selection, meaning who we go after and why, while marketing operations owns the hands-on list building, sequencing, and technical execution. Strategy and targeting live here; the build stays with ops.

Requirements

• 5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company.
• A track record of owning a pipeline or MQL/SAL/SQL number and hitting it, with a goal- and KPI-driven, ROI-focused mindset.
• Hands-on experience planning and managing paid media channels (paid search, LinkedIn, paid social, retargeting, video, and intent platforms such as Gartner & G2) and directing agencies or vendors against a budget.
• Experience with account-based marketing or ABX, including how to define target accounts and coordinate air cover with sales.
• Strong command of marketing funnel and pipeline metrics (MQL, SQL, conversion rates, cost per lead, and cost per MQL), and comfort using attribution to prove sourced pipeline.
• Can build and interpret dashboards and reporting for demand and growth channels, and knows reporting best practices.
• Familiarity with CRM and marketing automation platforms such as HubSpot, and a clear understanding of how leads route, score, and flow to sales.
• Excellent communication and relationship-building skills, with the ability to align cross-functional partners across marketing, operations, and sales.
• Strong organizational skills with attention to detail, can prioritize a dynamic workload, and successfully handle multiple deadlines with a busy schedule.
• Ability to thrive in a fast-paced, rapidly changing environment - move quickly, think strategically, identify opportunities, and excel at tactical execution.

Preferred

• Knowledge or experience in SaaS and the home improvement industry.
• Experience generating demand into mid-market and enterprise segments, or moving a lead mix upmarket.
• Hands-on experience with ABX or ABM platforms.
• A working understanding of outbound and data-enrichment tools such as Apollo, Clay, and Instantly, and the ability to bring strong use cases to the team that runs them, even if the hands-on build stays with operations.
• A test-and-learn mindset, with experience running structured experiments to improve funnel conversion and channel efficiency.
• Strong understanding of business management CRM software and its application in improving business processes.
• Experience building or refining AI workflows, prompts, or automations in a professional context.
• Early-stage start-up (series A/B) experience.

Benefits

• Exceptional Health Coverage – We cover 95% of medical, dental, and vision premiums for employees (Aetna & Guardian), plus 50% for dependents
• Strong Retirement Match – 401k with up to 4% company match that's immediately vested (no waiting period!)
• Generous Time Off – 20 PTO days, 48 hours sick time, 9 paid holidays, plus a paid volunteer day to give back to your community
• Annual International Retreat – All-expenses-paid company trip to connect with teammates in amazing destinations (This year we went to Cancun, Mexico! Join us for our next one in 2027)
• Life Happens Coverage – Company-paid life insurance ($50k), AD&D, and short-term disability, plus optional accident, hospital, critical illness, and additional life insurance
• Grow With Us – $300 annual professional development stipend, plus an incredible sabbatical at 5 years (2 extra weeks PTO + $1,000 travel bonus)
• Comprehensive Parental Leave – 10 weeks paid parental leave for birthing parents, 4 weeks for non-birthing parents
• Fully Equipped From Day One – Company-provided laptop and all the equipment you need to succeed
• PLUS…
• Room to Grow: We LOVE to promote from within. Show us your best stuff, and you'll have ample opportunity to grow and advance.