Senior Demand Generation Manager at Project Broadcast | USA

Project Broadcast

Senior Demand Generation Manager

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive data-driven demand generation strategy and end-to-end campaigns to grow pipeline and new customers.

Own end-to-end demand campaigns across organic, paid, email, events, and more.
Must-have: 4–7+ years in demand gen with B2B and eComm experience.
Standout: Strong cross-functional collaboration and budget ownership.

Job Description

Responsibilities

Develop and execute a data-driven demand generation strategy to drive qualified leads (MQLs) and new customer sign ups.
Develop campaigns end-to-end including strategy, execution, and reporting.
Build quarterly and annual demand plans tied to pipeline and revenue goals
Identify target audiences, segments, and ideal customer profiles in partnership with sales and marketing leadership
Own end-to-end execution and reporting of demand campaigns across organic, paid search, paid social, email, webinars, content syndication, events, etc.
Create or facilitate creation of campaign content such as display ads, ebooks, whitepapers, blogs, etc.
Collaborate across teams to develop content, and inbound lead flow processes.
Partner with sales to ensure strong lead handoff, follow-up, and feedback loops
Continuously optimize programs to improve conversion rates and efficiency
Define KPIs and report on campaign performance, funnel metrics, and ROI

Requirements

4–7+ years of experience in demand generation, growth marketing, or performance marketing. Agency and Startup experience preferred.
Proven success record in both B2B and eComm environments
4-7+ years of paid search and paid social experience.
Strong experience in marketing CRM management & automation (Hubspot)
2+ years of email marketing experience
Strong analytical skills with the ability to translate data into action
Experience working cross-functionally with sales and marketing teams

Preferred

3+ years in a marketing agency experience
1+ years in a demand gen role at a B2B startup
Some creative background in design and copywriting
PR experience is a plus
Direct experience with Hubspot
Strategic thinker with strong execution skills
Experience with ABM strategies and tools
Experience supporting multiple buyer personas or verticals
Background in experimentation, testing, and conversion rate optimization
Revenue-oriented mindset

Project Broadcast

Project Broadcast is the highest-rated SMS marketing platform for direct sellers and small businesses. Send personalized texts, emails, and voice drops that feel authentic, get read, and grow your business.

Founded in 2017

Dallas, Texas, USA

9 employees (3 in marketing)

www.projectbroadcast.com