Responsibilities

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
• Own the strategy and execution of digital content programs designed to drive pipeline, including long-form and thought leadership content targeting developer and enterprise buyer audiences, campaign-specific content assets, content experiences — landing pages, hubs, and interactive assets — optimized for conversion, always-on content programs aligned to product, campaign, and GTM priorities, and ensuring content is built with distribution and pipeline impact in mind from the start — not as an afterthought.
• Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including content-led nurture and re-engagement programs, account-based content plays targeting priority enterprise accounts, digital amplification of content assets, events, and product moments, paid media support where it accelerates content reach and pipeline impact, and ensuring content programs support the full funnel — from first discovery to deal acceleration.
• Work closely with sales leaders and SDR teams to identify content gaps that are slowing deal progression and build assets to close them, build account-specific content engagement programs that support pipeline creation and acceleration, surface content engagement signals to sales for timely, relevant outreach, act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.
• Own the digital content journey from acquisition through to pipeline conversion: optimize content experiences, landing pages, and digital flows for engagement and conversion, build and refine content-led nurture programs that move prospects through the funnel, partner with product and growth teams to connect content engagement to PLG activation, identify and close drop-off points across the digital funnel with a test-and-learn mindset.
• Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
• Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.

Requirements

• 7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
• Experience operating across both PLG and SLG go-to-market models.
• Strong background in content strategy, campaign execution, and marketing automation platforms.
• Track record of building and optimizing integrated content programs in close partnership with sales.
• Thinks in terms of pipeline, accounts, and revenue.
• Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
• Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
• Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
• Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.

Benefits

• full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend
• wellness programs will help you stay in the best of your physical and mental health
• frequent and fascinating team-building events will keep you connected
• donation-matching program can support the causes you care about
• inclusive culture where everyone can be the best version of themselves
• in person collaboration model with offices in San Francisco Bay Area, Boston, Austin, New York City, Tokyo and London; Bangalore role details on-site expectations