Responsibilities

• Pipeline Ownership: Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency.
• Full-Funnel Demand Gen: Lead paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns targeted at our operator ICP.
• Orchestration & Execution: Act as a true player-coach—setting strategy for your agency, direct report, and AI stack while personally shipping high-priority campaigns.
• Sales Alignment: Partner directly with the CRO on monthly funnel reporting and pipeline forecasting.

Requirements

• Bachelor’s degree
• 10+ years in B2B SaaS demand generation, including at least 2 years owning a pipeline number.
• A record of building multi-channel programs (paid, SEO, lifecycle, events) with tangible results.
• Fluency with modern martech and AI tooling.
• Comfort being measured on pipeline outcomes.
• Ability to work effectively in matrixed global organization
• Experience partnering with the CRO and CFO on pipeline and forecasting

Preferred

• Credibility in vertical SaaS or hospitality technology, or a demonstrated ability to ramp into a new vertical quickly.