Drive ABM and demand-gen programs for target accounts with a data-driven, channel-agnostic approach.

Responsibilities

• Audience and segment development: Work from Sales’ target account list as your foundation. Develop a deep understanding of who the decision-makers are within those accounts, what they care about, and how to reach them. Build targeted, account-based marketing programs where accounts warrant it, and identify opportunities Sales may not yet have on their radar.
• Paid media: Own a paid media program with a channel-agnostic approach. You’ll start with what’s working and follow your audience and the data wherever they actually are. Manage budget and targeting with rigor, test into new channels with discipline, and always be able to answer whether it’s working.
• High-touch and curated programs: Own the programs designed to open doors and move specific accounts. This includes intimate events like executive dinners and roundtables, as well as other deliberate, account-specific tactics like direct mail and gifting. Quality over quantity: the goal is to show up in ways that are hard to ignore for the right people. Prior experience with these formats is a plus, but not required. What matters is good judgment, attention to detail, and the willingness to own it end-to-end.
• Performance analysis: Develop a clear read on what’s working and not across channels and across the funnel. Proactively report on trends, channels, and pipeline performance so Marketing and Sales teams have clear visibility into what’s driving results and where there are gaps.
• Messaging and market feedback: Be the connective tissue between what’s landing in market and what Sales is hearing in conversations, sharing signals in both directions so our messaging improves over time. You’re not responsible for building a sales enablement library, but be willing to create a talking point or one-pager when a clear need surfaces.

Requirements

• Proven demand gen practitioner with 5+ years of B2B experience and a clear track record of driving MQLs and contributing to the pipeline, not just running campaigns, but delivering measurable results.
• A self-starter who takes ownership of their work and drives initiatives forward proactively and independently. You don’t wait to be told what to do, you see what needs to happen and make it happen.
• A segment-first thinker who understands account-based marketing: you can map a complex buyer landscape, develop differentiated approaches for different audiences, and execute ABM programs without needing a fully built infrastructure to do it.
• Hands-on paid media experience across B2B channels. You’re not tied to any one platform or approach. You follow your audience and optimize spend based on where it’s actually driving results.
• Analytical mindset: You use data to understand what’s working, own pipeline reporting with confidence, and form clear hypotheses from funnel metrics.
• Test-and-learn mentality and builder instincts: You’re comfortable working without a playbook, always thinking about what to try next, and energized by the pursuit of figuring it out.

Preferred

• Experience in B2B SaaS, fintech, or a platform/marketplace business.
• Experience with high-touch B2B programs, such as executive dinners, roundtables, direct mail, gifting, or similar account-specific tactics.
• Familiarity with marketing automation, CRM, and web platforms (e.g., Salesforce, Iterable, Webflow, HubSpot, or equivalents).
• A track record of testing and expanding into multiple channels.

Benefits

• Medical, dental & vision insurance
• Unlimited PTO
• Work from home flexibility
• Commuter benefits
• Free lunches
• Paid parental leave
• 401(k)
• Employee assistance program