Responsibilities

• You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up.
• You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue.
• Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
• Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
• Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
• Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates
• Plan and execute field marketing including executive dinners, roundtables, event surrounds, regional programs, and conference follow-up motions

Requirements

• Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets
• Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics
• Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)
• Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
• Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Preferred

• AI-native marketer