Responsibilities

• Build and own the end-to-end demand generation strategy by segment, persona, and ICP, mapping campaigns and programs to the full buyer journey from awareness through acquisition.
• Translate revenue targets into quarterly pipeline and campaign plans, and forecast with credible, data-backed accuracy.
• Help refine our ideal customer profile, target account lists, and segmentation in partnership with RevOps, Sales, and Product Marketing.
• Develop and lead integrated, full-funnel campaign and program planning and execution across digital, ABM, nurture, webinars, content syndication, and assist in partner/co-marketing engagements.
• Stand out in a noisy market with differentiated messaging, creative, and demand generation offers — grounded in buyer insight and competitive positioning.
• Run a continuous experimentation and testing program to optimize messaging, execution channels, offers, and conversion.
• Build a scalable, privacy-aware demand engine leveraging modern marketing technology.
• Champion the responsible use of AI to accelerate campaign production, personalization, and analysis.
• Ensure data quality, attribution discipline, and clean handoffs between marketing and sales.
• Refine and govern marketing-to-sales SLAs, lead/account routing, and follow-up cadences.

Requirements

• At least 10 years years in B2B marketing
• At least 5 years experience in Software or SaaS demand generation

Preferred

• Demonstrated experience of owning pipeline and revenue outcomes in a Software or SaaS business Marketing environment
• Experience across one or more motions (for example: enterprise, mid-market, and/or product-led growth)
• Strong understanding of modern marketing technology, CRM (for example: Salesforce), marketing automation (for example: Marketo, HubSpot), attribution and BI, intent and enrichment data, ABM platforms, paid media, and demand analytics
• Demonstrated experience in leadership, hiring, and coaching skills
• Demonstrated ability communicating strategy and results to C-suite and board level executives
• Understanding of funnel metrics, attribution models, cohort analysis, and pipeline economics and the ability to make decisions and trade-offs from data
• Experience with category creation, international expansion, or channel, partner demand programs
• Familiarity with community-led growth and developer or technical audiences
• Experience operationalizing AI in marketing workflows
• Experience marketing to technical buyers or in a data, cloud, or security category.