Demand Generation Lead
Superhuman
California, MO (Remote)
$180K/yr - $220K/yrIn-houseFull-timeSenior level
10 hrs ago
Senior Demand Generation Manager
Seattle, WA (On-site)
$150K/yr – $165K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Job Summary
Own and optimize ABM and demand generation for enterprise accounts, leading multi‑channel campaigns, account planning, and close collaboration with Sales to accelerate pipeline.
- Define and drive account strategy and one‑to‑one programs
- Orchestrate multi‑channel demand-gen initiatives with cross‑functional teams
- Translate insights into scalable campaigns and playbooks
Job Description
Responsibilities
- Lead demand-generation strategy for priority accounts to create qualified pipeline and accelerate opportunities
- Build and run one-to-one ABM programs using tailored messaging, content, executive outreach, direct mail, and digital touchpoints
- Own account selection, segmentation, and tiering with Sales
- Develop account and buying-group intelligence and turn insights into actionable campaigns
- Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, and executive outreach
- Partner with AEs, SDRs, and Sales leadership on account planning, outbound strategy, follow-up, and next-best actions
- Create seller-ready account briefs, messaging, talk tracks, and sequences
- Collaborate with digital marketing partners to incorporate paid media and digital acquisition
- Measure engagement, pipeline, conversion, and program performance
- Build repeatable campaigns, processes, and playbooks to scale demand generation and ABM
Requirements
- 8–10+ years of B2B marketing experience across demand generation, ABM, and pipeline-generating programs
- Hands-on experience building targeted ABM programs for strategic enterprise accounts
- Ability to create and accelerate pipeline through targeted demand-generation programs
- Understanding of enterprise buying cycles, buying groups, and stakeholder engagement
- Experience partnering with AEs, SDRs, and Sales leadership on account strategy, targeting, and pipeline goals
- Writing and messaging skills with experience building campaigns from concept through launch
- Ability to use data to evaluate program performance and investment opportunities
- Experience with CRM, marketing automation, and ABM or intent platforms such as Salesforce, HubSpot, 6sense, or Demandbase
- Ability to commit to a five-day in-office work week in Seattle
- Authorization to work in the United States without current or future employer sponsorship
Benefits
- Performance-based annual bonus
- Equity awards
- Medical, dental, and vision coverage fully covered for employees and 75% covered for dependents
- Fertility and family-planning support
- 401k plan
- Unlimited PTO
- Seattle office gym, sauna, and bike parking
- Free lunch three days per week
- Flexible work hours
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Salaries
Posted range
$150K/yr – $165K/yr
Taken straight from the job posting.
The middle of this range ($158K) is 5% above the median base salary for Senior Demand Generation Manager roles in the United States ($150K).
Senior Demand Generation Manager median pay in the United States
Most pay falls between $133K and $165K. Based on 31 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
14.4K
Traffic Source Mix
Search
2.7%
Direct
87.4%
Referral
3.1%
Social
6.6%
Headcount Trend
Current headcount: ~2
Links
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