Senior Demand Generation Manager at Fivetran | Denver, CO | $127K/yr – $159K/yr

Fivetran

Senior Demand Generation Manager

Denver, CO (Hybrid)

$127K/yr – $159K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive webinar, G2 presence, and multi-channel demand generation to fuel MQLs and pipeline for Fivetran.

Own end-to-end webinar program across owned, sponsored, and partner events.
Must-have: 8+ years in digital marketing and demand generation.
Scale G2 presence and digital ads to boost MQLs and pipeline.

Job Description

Responsibilities

Own the strategy, execution, and performance reporting for the webinar and virtual hands-on lab program, including owned, sponsored, and partner-led experiences.
Lead Fivetran’s demand generation strategy and presence on G2, optimizing programs to drive high-quality MQLs and S3 pipeline.
Maximize webinars and G2 as key growth engines for marketing-qualified leads (MQLs), S1 counts, and S3 pipeline.
Identify and launch new channel opportunities to accelerate MQL production, S1 counts, and pipeline growth.
End-to-end ownership, from strategy to execution to performance reporting, is the name of the game.
You’ll be the architect and executor behind a multi-format webinar program spanning owned, sponsored, and partner events; the driving force behind Fivetran's reputation on G2; and the strategist scaling our digital advertising programs to new heights.

Requirements

8+ years of experience in digital marketing and demand generation, with hands-on ownership across a broad mix of channels and tactics.
Demonstrated success scaling high-impact programs, including webinars and G2, to drive measurable pipeline growth.
Deep understanding of digital marketing strategy, KPIs, attribution models, performance optimization, and best practices.
Strong analytical mindset with a natural curiosity to test, learn, and continuously improve performance.
Ability to transform raw data into actionable insights and clearly communicate performance, trends, and recommendations to stakeholders.
Results-oriented and accountable, with a proven track record of delivering against MQL and S1 targets.

Preferred

A true collaborator at heart - someone who actively seeks out perspectives from PMM, product, and partners because you know great work is built together, not in a silo
availability during U.S. business hours across Eastern, Central, Mountain, and Pacific time zones.

Benefits

100% employer-paid medical insurance *
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
* May vary by country and worker type - please reach out to your recruiter for more information
Click here to learn more about Fivetran's Benefits by Region.
We’re honored to be valued at over $5.6 billion , but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream . Read about us in Forbes .
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here .
We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form . We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

Fivetran

3.6 Glassdoor

Fivetran, the global leader in data movement, helps customers use their data to power everything from AI applications and ML models, to predictive analytics and operational workloads. The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination – whether deployed on-premises, in the cloud or in a hybrid environment. Thousands of global brands, including Autodesk, Condé Nast, JetBlue and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies and power innovation.

Founded in 2012

Oakland, California, USA

1.7K employees (107 in marketing)

5tran.co/3lbOdzE

64% recommend to a friend

61% CEO approval