Senior Demand Generation Manager

Responsibilities

• Own the webinar program. Thought leadership, product release, and sponsored webinars. Content, production, promotion, registration and attendance conversion, and follow-up. Build it as a repeatable operating rhythm, not a series of one-offs.
• Own nurture and lifecycle. Design and ship segmented nurture tracks by practice area, persona, and funnel stage. Instrument conversion before launch. Read it honestly. Kill what isn’t working.
• Own email campaigns. Content launches, product announcements, pre and post event promotion. Every send has a hypothesis and a metric.
• Own content distribution and segmentation. Take the content our brand and product marketing teams produce and get it in front of the right audience, in the right sequence, more than once. Define the audiences and the list strategy.
• Orchestrate with ABM. Partner closely with our ABM lead so account-based plays have campaign air cover, a shared calendar, and the collateral they need.
• Partner on the demand side of events. Catalyst, trade shows, and field events. You drive the demand campaign wrapped around the event: promotion, registration, and follow-up sequencing, alongside our Field Marketing team who own the event itself.
• Report on what’s working. Own the campaign read in the weekly pipeline review: pipeline created and influenced by program, against pace. Build the reporting and the AI-assisted monitoring that surfaces a problem before anyone has to ask.
• Use AI to multiply output. Ask whether AI can do the first 80% of every task, then spend your time on the judgment and the finish. Build agentic monitoring for campaign performance. Share the workflows so the leverage compounds across the team.
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Requirements

• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing, with clear ownership of a pipeline number.
• Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures, not a few hundred thousand.
• Full-funnel thinking. You can walk through a program you owned and name the stages, the conversion rate at each one, the persona map, and where the leak was. Tactics are steps in a journey, never the whole story.
• Deep hands-on experience with webinars, nurture, and email at real scale. You have this down to a science, not in theory.
• Fluency in HubSpot or a comparable marketing automation platform. You build the workflow yourself; you don’t wait for ops.
• A specific, demonstrable AI practice in campaign execution. You can show us the workflow, the inputs, and what it replaced.
• Comfort in the seams. Much of this job is making the next function’s work easier: ABM, content, ops, sales. You bring dependencies in early and hand off cleanly.
• A high bar you hold yourself. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign.
• B2B experience. Professional services, accounting, audit, or fintech is a plus; B2C is not a fit.