Responsibilities

• Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself.
• Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with our agency on execution.
• Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results.
• Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership, not just volume.
• Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
• Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
• Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally, to run multiple concurrent campaigns and events without dropping a thread.

Requirements

• A track record of hands-on HubSpot ownership, having personally architected and administered an instance, including workflows, lifecycle, scoring, campaigns, and the Salesforce sync.
• Direct paid media execution, with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager, not just briefing an agency.
• Salesforce fluency, with the ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks.
• B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle.
• Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs like roundtables or dinners.
• Comfort owning a function end to end, balancing strategy with hands-on execution in an individual contributor role.
• Strong written and verbal communication, with the ability to effectively manage internal stakeholders and external vendors and partners.

Preferred

• Experience in privacy, data governance, security, compliance, or another regulated, technical software category.
• Marketo or Pardot experience alongside HubSpot.
• Familiarity with account-based marketing or intent-data tools.
• Comfort using AI to speed up operational work, such as campaign QA, data hygiene, or reporting synthesis.
• Experience being the first or founding owner of a demand gen or marketing ops function, from the ground up with hands-on responsibility for building and scaling it.

Benefits

• All full-time regular employees are eligible for equity, health, dental & vision insurance plans, remote-first working environment, 401k savings plan, parental leave, wellness benefits, flexible time off, paid holidays, and a work from home stipend.