Responsibilities

• Manage day-to-day relationships with paid media agency partners across paid marketing channels
• Collaborate with Product Marketing to ensure all programs reflect current messaging and go-to-market priorities
• Maintain deep knowledge of paid media best practices across channels to confidently assess, challenge, and elevate agency recommendations
• Build and maintain targeted account and contact lists for marketing campaigns, sales outreach, and operational workflows, owning list hygiene and segmentation across both business units to ensure data accuracy and campaign effectiveness
• Build and manage campaigns within the marketing automation platform and CRM as a subject matter expert
• Work closely with Product Marketing, sales, and operations to ensure demand generation programs and lists are aligned to pipeline goals
• Identify SEO opportunities aligned to the audiences for individual business units

Requirements

• 5+ years of B2B demand generation experience in a technology or SaaS environment
• Hands-on experience with paid search and paid social (LinkedIn Ads)
• Experience managing agency relationships and holding partners accountable to performance metrics
• Familiarity with ABM strategy and platforms
• Experience building segmented accounts and contact lists for marketing, sales, and operations (e.g., Clay.ai, HubSpot)
• Proficiency in CRM (Salesforce preferred) and marketing automation platforms (HubSpot)
• Clear communicator and effective collaborator across marketing, sales, and operations teams
• Strong organizational skills and attention to detail
• Comfortable working independently on a lean team with a high degree of ownership

Preferred

• Experience in B2B, SaaS, or marketing to engineering or supply chain audiences.
• Familiarity with SEO best practices in a B2B context.
• Experience supporting multiple product lines, business units, or global markets.
• Experience using AI tools to improve marketing workflows.

Benefits

• Competitive base salary, bonus and equity as part of our employee ownership plan.
• A comprehensive benefits package that includes medical, dental, vision and life insurance plans.
• Paid time off.
• A generous 401k match with no vesting period.
• Parental leave.
• 3 volunteering days each year.