Responsibilities

• Own the full demand generation engine for myQ Enterprise—our smart access and facility management platform for warehouse and distribution center operations—this role spans paid media, ABM, email nurture, content activation, and pipeline reporting.
• Reach buyers—warehouse and DC operations leads, facilities managers, and supply chain directors—that aren't easily found through conventional digital channels alone.
• Activate hard-to-reach operational buyers through intent signals, channel partnerships, field intelligence, and non-standard outreach tactics alongside traditional demand gen.
• Design, execute, and optimize integrated demand generation campaigns across LinkedIn, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise
• Own campaign build and execution within HubSpot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion
• Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce
• Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce
• Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline
• Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity
• Develop and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length

Requirements

• Experience partnering closely with Sales, Product Marketing, and Revenue Operations to drive programs that tie directly to measurable business outcomes.
• An entrepreneurial mindset and a systems operator approach: you are equally comfortable building the infrastructure and tracking down the buyers others miss.
• Bachelor's degree in Marketing, Business, or a related field
• 5–8+ years of B2B demand generation experience.
• Demonstrated proficiency in HubSpot and Salesforce.

Benefits

• comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).