Responsibilities

• Own pipeline generation across account-based marketing, content activation, and campaign execution
• Build, launch, and optimize demand generation programs that drive measurable pipeline and revenue growth across channels
• Turn intent signals and content into qualified pipeline while continuously improving performance and efficiency
• Partner with Sales and SDR leadership to align campaigns to territory strategy, target accounts, and pipeline goals
• Define and track demand gen performance, building reporting and attribution models that connect programs to pipeline and revenue
• Collaborate with Product Marketing, Event Marketing, and the Web team to bring campaigns to market and amplify broader campaign themes

Requirements

• 7+ years of experience in B2B demand generation, with a meaningful portion spent in cybersecurity
• Proven track record building and scaling programs that directly drive pipeline and revenue in an enterprise sales motion
• Deep understanding of the cybersecurity buyer journey, including both executive decision-makers and technical practitioners
• Experience with account-based marketing strategies, marketing automation, CRM, and attribution platforms
• Strong project management skills and a commercial mindset focused on measuring success through pipeline and revenue rather than marketing activity
• Comfort operating in ambiguity, building programs and processes where none exist
• Ability to adapt, iterate, and ship quickly

Preferred

• - Experience building a demand generation function from scratch at a startup or early-stage company
• - Hands-on experience with digital marketing channels including SEO, AEO, and content-led growth strategies
• - Experience managing paid media programs (paid search, paid social, display, retargeting)
• - Familiarity with intent data platforms (Bombora, 6sense, Demandbase, or similar)

Benefits

• - Health, dental, and vision coverage
• - Unlimited PTO
• - Remote working flexibility
• - Life Insurance
• - 401k