Senior Database Marketing Analyst

Hermosa Beach, CA (Hybrid)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end performance analytics across channels, turning data into insights and guiding investment decisions.

Build and maintain dashboards and automated reporting
Develop forecasting models and ROI analyses
Partner with marketing, BI, and operations to drive decisions

Job Description

Responsibilities

o:Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportuniti
esReconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverabl
esBuild and maintain dashboards and automated reporting tools to improve visibility and decision-maki
ngDevelop forecasting models and ROI analyses to guide strategic investment decisio
nsPartner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insigh
tsTranslate complex data into clear, compelling narratives for stakeholders, including leadership and clien
tsIdentify and implement automation and process improvements to increase efficiency and reduce manual wo
rk

Requirements

For:7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display chan
nelsStrong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and
ROITechnical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or sim
ilarWorking knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analyt
ics)Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or sim
ilarProven ability to turn complex data into clear, actionable insi
ghtsExperience with forecasting, profitability modeling, and performance optimization strate
giesStrong communication skills with the ability to present insights to both technical and non-technical audie
ncesA process-oriented mindset with experience improving workflows and implementing automa
tion

Benefits

rand:Opportunity to work on high-impact performance marketing initiatives across a diverse client port
folioCollaborative, fast-paced environment with strong cross-functional partne
shipHigh ownership and visibility into business-critical deci
sionsExposure to both strategic and technical aspects of marketing anal
ytics

Strand Marketing

Ranked as one of the fastest growing companies in the US on the prestigious #Inc5000 list, Strand is a lifecycle marketing agency specializing in:Increasing customer acquisition and growing revenue through partnership marketing efforts, and crafting highly effective retention strategies that optimize engagement and build brand loyalty.We drive exceptional results for brands seeking innovative ways to grow and succeed in the post-cookies by connecting them to new, targeted audiences outside of the realms of Google, Facebook, andAmazon.How do we do it?We have a comprehensive understanding of the buyer journey/customer lifecycle and provide end-to-end integrated marketing strategies that optimize every step of that journey.Acquire CustomersWe work with direct-to-consumer brands (like yours!) who are looking to drive digital memberships, subscriptions, purchases, or leads by leveraging the power of partnership marketing. Unlike traditional digital marketing, partnership marketing uses affiliate publishers to promote your products. You only pay a commission when you receive an order from a partner advertisement, which means you’re only paying for real, measurable results.Maintain Brand IntegrityWe help target, vet, and manage quality publishers who can ensure the integrity of your brand and expand your reach to new audiences. Our full-service, white glove approach to customer service sets us apart and lets us act as an extension of your team.Reduce Churn & Boost LTVStrand doesn’t just help you acquire customers; we help you keep them. By optimizing every touch point and user experience in the buyer journey, we can ensure that your customers are engaged and able to easily navigate your process. This results in increased renewals, winbacks, and lifetime values – in short, loyal customers who keep your business going strong.Get Ready for Real ResultsLet us help your business rise above today’s digital media challenges and unlock your growth potential.

Founded in 2019

Hermosa Beach, California, USA

41 employees (12 in marketing)

www.strandmc.com