Responsibilities

• Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines.
• Develop and maintain reporting frameworks for marketing campaign performance across channels.
• Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes.
• Measure campaign ROI and support data-driven budget allocation decisions.
• Establish standardized marketing KPI definitions and reporting methodologies.
• Develop and maintain marketing attribution frameworks across Conference and Membership initiatives.
• Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization.
• Partner with Marketing stakeholders to improve lead generation, conversion, and audience growth strategies.
• Evaluate performance across paid, owned, and earned marketing channels.
• Support conference registration reporting and performance measurement.

Requirements

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field.
• 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles.
• Advanced SQL skills with the ability to independently analyze large and complex datasets.
• Experience building dashboards and visualizations using Tableau or similar BI tools.
• Experience working with cloud data platforms such as Snowflake.
• Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting.
• Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling.
• Experience communicating analytical findings to business stakeholders and senior leaders.
• Strong problem-solving skills with the ability to translate business questions into analytical solutions.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Preferred

• Experience supporting marketing, growth, membership, subscription, media, SaaS, or event-based businesses.
• Familiarity with Google Analytics (GA4) and digital marketing measurement concepts.
• Familiarity with dbt and modern data stack technologies.
• Exposure to Python or other analytical programming languages.
• Experience supporting conference, event, or membership-based organizations.
• Experience designing and measuring A/B tests and marketing experiments.

Benefits

• Salary range: $110 – $125
• Employer-subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance
• Annual company-wide offsite