Senior Data Analyst, Growth Marketing

Responsibilities

• Own marketing attribution modeling and measurement frameworks across growth channels (search, social, etc.)
• Design, execute, and analyze incrementality tests (A/B tests) to measure causal impact
• Build and maintain daily, weekly, and monthly performance dashboards for the growth marketing team and Quince leadership; ensure data quality and reporting accuracy through automated monitoring
• Automate insights generation and increase speed of decision making
• Partner with marketing leadership to translate data into actionable channel and budget recommendations, including deep dive analysis to uncover growth opportunities and performance drivers
• Apply statistical and predictive modeling techniques to optimize marketing performance; experience with marketing mix modeling (MMM) preferred
• Preferred: experience with app measurement and mobile attribution

Requirements

• Bachelor’s degree in a quantitative discipline (e.g. Economics, Mathematics, Statistics, Engineering, Physics)
• 5+ years relevant experience in data analytics or data science, preferably with a focus on growth marketing, ecommerce, or performance marketing
• Hands-on experience building marketing attribution models and designing incrementality tests
• Proven track record of independently scoping and delivering complex analyses with measurable business impact
• Strong proficiency in SQL; proficiency in Python for data manipulation, modeling and analysis
• Familiarity with major media platforms and their measurement ecosystems (e.g. Meta, Google, TikTok)
• Strong proficiency with AI tools to increase productivity and surface data and insights
• Excellent written and oral communication, including the ability to communicate across business areas and with leadership
• Ability to prioritize and deliver across multiple threads of work in a fast paced environment
• Strong personal work ethic, including personal initiative and ownership

Preferred

• experience with marketing mix modeling (MMM) preferred
• experience with app measurement and mobile attribution