Responsibilities

• Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle.
• Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential.
• Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership.
• Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI.
• Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts.
• Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach.
• Activate existing marketing channels and assets (lifecycle, email, events, webinars, content, digital, product marketing, partner programs) to reach customers at the right moment.
• Identify gaps in tooling, data, or assets and work cross-functionally to close them.
• Actively leverage AI to personalize campaigns, accelerate content production, and improve program efficiency at scale.
• Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts.

Requirements

• 7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles
• Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business
• Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms
• Experience designing and executing account-based marketing programs for existing customer segments
• Ability to operate as a senior IC, balancing strategic program planning with hands-on execution
• Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders
• Experience managing program budgets and making data-driven investment decisions
• Comfort with and willingness to use AI tools to maximize impact and efficiency.

Preferred

• Experience in a high-growth SaaS or cloud technology company
• Familiarity with Microsoft Azure, AVD, Windows 365, or similar cloud infrastructure ecosystems
• Experience working with or alongside a Customer Success function in a renewal/expansion motion
• Background with intent platforms and customer data tools (e.g., 6sense, Gainsight, Totango, or similar)
• Experience with HubSpot, Salesforce, and marketing analytics platforms

Benefits

• Competitive Base and Incentive Plan
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off, including your birthday off!
• Collaborative Team Culture
• * Benefits for international employees, outside the US, vary by country.