Responsibilities

• Leads the development and execution of integrated, digital-first marketing strategies aligned to Member business goals and category priorities.
• Partners cross-functionally with Performance Marketing, Partner Marketing, Marketing Communications, Field Sales, and Merchant teams to align strategy, execution, and measurement.
• Serves as the primary marketing partner for assigned enterprise Members, building trusted relationships and deep understanding of their business objectives.
• Translates Member insights into actionable marketing plans, activation calendars, and campaign briefs.
• Oversees end-to-end campaign execution, ensuring quality, timeliness, and alignment to strategy.
• Defines success metrics and partners with analytics teams to track, analyze, and communicate campaign performance and post-promotional results.
• Identifies insights and opportunities to optimize future programs and improve marketing effectiveness.
• Prepares and delivers customer presentations, marketing recaps, and monthly or quarterly business reviews, synthesizing objectives, performance, and learnings to inform future plans.
• Coordinates cross-functional teams to manage timelines, dependencies, and deliverables across multiple initiatives.
• Maintains a strong knowledge of digital and omnichannel marketing trends, translating best practices into actionable insights for Vendor Partners, Retailers, Field Representatives, and internal stakeholders.

Requirements

• Bachelor’s degree in Marketing or a related discipline
• Seven (7) years of experience in shopper marketing, brand marketing, retailer marketing, account management, or a related field
• Digital marketing experience across relevant channels

Preferred

• Master’s degree in Marketing or a related discipline
• Ten (10) years of experience in shopper marketing, brand marketing, retailer marketing, account management, or a related field
• Demonstrated success developing and executing integrated marketing strategies for enterprise-level accounts
• Strong understanding of omnichannel marketing, including digital, social, point-of-sale, promotions, and sales enablement materials
• Experience managing digital advertising platforms and evaluating campaign performance
• Ability to apply shopper, consumer, and industry insights to drive marketing strategy and optimization
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
• Proven ability to analyze data and translate insights into actionable recommendations
• Executive-level professionalism with strong presentation and communication skills
• Understanding of creative processes and design best practices

Benefits

• Competitive base pay and performance bonus, dependent on role
• Medical, dental, and vision benefits with low-cost coverage options
• Employer paid basic life and AD&D
• Employer paid short-term and long-term disability
• MetLife supplemental insurance options
• Matching 401(k) with 100 percent vesting
• Open PTO policy, paid holidays, and ten weeks of paid parental leave
• Business casual work environment
• Rewards and recognition platform where you can earn points and redeem for merchandise
• Discounts on electronics, cell phones, travel, wellness, health and auto, pet insurance, and more