Senior Customer Marketing Manager at Genentech | South San Francisco, CA | $162K/yr – $301K/yr

Genentech

Senior Customer Marketing Manager

South San Francisco, CA (On-site)

$162K/yr – $301K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end omnichannel customer marketing and compliant campaign execution for Genentech, leveraging insights, partnerships, and field alignment to optimize outcomes.

Own end-to-end customer experiences and integrated campaigns across channels
Must-have: 5+ years of marketing experience with 3+ years in commercial/pharma domains
Standout: Experience managing agencies and cross-functional field alignment

Job Description

Responsibilities

Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging customer insights including journeys, personas, market/competitor insights and other data, collaborating with the Customer Marketer Lead
Planning and executing seamless, well-integrated marketing campaigns with tailored omnichannel plans across multiple platforms and channels
Oversees design and creation of core materials with Agencies of Record, websites, claims, components, tailoring content to segments and personas while monitoring timelines and handoffs
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies, incorporating PRC edits and adjustments
Supports field deployment through communication, training and feedback loops
Hypothesizes and conducts experiments for content iteration to drive excellence in content creation and deployment
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Accountable for high quality, compliant execution across marketing platforms and customer types
Defines measurement plan and measures marketing performance to optimize campaigns and outcomes
Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking
Identifies internal partners and facilitates cross-marketing and field alignment for optimal deployment

Requirements

Bachelor's degree
Two years of marketing experience or one year of marketing experience and an MBA
5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Preferred

MBA or other related graduate level degree preferred
Marketing experience in Pharma industry
Experience in omnichannel marketing (including field)
Experience in managed care, Pharmaceutical or Biotech industry/customer engagement
Experience creating customer strategies, plans and tactics that strengthened market positioning and driven high-value outcomes
Experience leading/managing Agency partners and developing agency briefs
Experience delivering integrated customer experiences across audiences and channels including multicultural marketing tactics

Benefits

A discretionary annual bonus may be available based on individual and Company performance
Genentech benefits (detailed at the link provided)
Genentech is an equal opportunity employer with policy prohibiting unlawful discrimination

Genentech

4.1 Glassdoor

About GenentechWe're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal.Making a difference in the lives of millions starts when you make a change in yours. If you’d like to join our team, view our openings at gene.com/careers. Our patient resource center is dedicated to getting patients and caregivers to the right resources. You can reach them at 1 (877) GENENTECH (436-3683)Monday-Friday, 6am-5pm PST or patientinfo@gene.com. Community Guidelines:1. We want to foster positive conversation around the issues we are passionate about. To that end, we remove profanity, content that contains threatening language, content that is aimed at private individuals, personal information, and repeated unwanted messages.2. Don’t mention any medicines by name — ours or anyone else’s.Because of the fair balance rules governing our industry, we cannot post any comments that reference any pharmaceutical brand, product, or service. Please do not mention any specific medicines by name, or include any links to third party sites in your comments.3. This isn’t the place to report or discuss side effects.This site is not intended as a forum for reporting side effects experienced while taking a Genentech product. Instead, you should report any side effects to Genentech Drug Safety at 1-888-835-2555. You can also report side effects of any prescription product directly to the FDA at 1-800-FDA-1088 or by visiting www.FDA.gov/medwatch.4. Don’t pitch your product or service.Please don't use our page as a place to promote your product or pitch your services. Please also avoid posting links to external sites. We reserve the right to remove any posts that are deemed promotional.

Founded in 1976

South San Francisco, California, USA

18K employees (668 in marketing)

www.gene.com

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