Drive CRM strategy and cross-channel orchestration for Razorfish’s client campaigns across email, push, and direct messaging.

• Own CRM strategy and campaign optimization across owned channels.
• Must-have: 5-7+ years in CRM or digital marketing strategy at an agency, consultancy, or in-house team.
• Standout: Strong cross-functional collaboration and ability to turn analytics into actionable briefs and creative direction.

Responsibilities

• Develop CRM Strategies: Create recommendations for email, push, and other owned channels to achieve client goals—crafting insights, audiences, journey maps and creative direction
• Audience Insights: Analyze customer behavior and campaign results to inform strategy and reporting
• Cross-Channel Orchestration: Integrate owned channels with paid media for seamless customer experiences
• Campaign Management & Optimization: Oversee and optimize digital marketing campaigns across channels and programs
• Performance Analysis: Partner with analytics to evaluate and improve campaign effectiveness with actionable recommendations
• Creative Briefing: Develop insightful creative briefs to provide direction to teams developing channel and campaign assets
• Innovation & Best Practices: Elevate industry trends, emerging technologies, and best practices to improve program effectiveness and consumer experience

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances