Senior CRM Production Specialist

Austin, TX (On-site)

$83K/yr – $116K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end Salesforce Marketing Cloud CRM lifecycle from design to deployment, leading complex Journey Builder automations, data processes, QA, and cross-functional collaboration.

Lead end-to-end CRM campaigns in SFMC including Journey Builder and Automation Studio
Implement data, automation, and personalization logic with AMPscript/SSJS and SQL
Coordinate with Marketing, Data, Legal/Privacy, and Solutions teams to deliver measurable workflows and mentor junior developers

Job Description

Responsibilities

Design, develop, and deploy end-to-end CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content Development
Build and maintain scalable solutions using AMPscript, SQL, and APIs, ensuring high performance and reliability
Own full lifecycle delivery: requirements review, build, QA, deployment, and post-launch monitoring
Implement complex journey logic, including entry criteria, suppressions, deduplication, and personalization
Develop and optimize data processes and automations, ensuring data accuracy and alignment with business requirements
Perform rigorous QA and validation, including data checks, content proofing, and journey testing
Troubleshoot production issues, perform root cause analysis (RCA), and implement preventative fixes
Review peer code and provide actionable feedback to improve quality and reduce defects
Partner with cross-functional teams (Marketing, Ops, Data, Solution) to deliver high-impact CRM campaigns
Mentor junior developers and contribute to team best practices and documentation

Requirements

5+ years of hands-on experience in Salesforce Marketing Cloud development
Strong expertise across: Journey Builder & Automation Studio
AMPscript (required) and SSJS (preferred)
SQL for segmentation, validation, and troubleshooting
Deep understanding of SFMC data model: Data Extensions, Send Logs, Data Views, Contact Builder
Experience with API integrations and triggered sends
Proven experience working in production environments with high-volume campaigns
Strong focus on QA, accuracy, and error prevention (pre- and post-send validation)
Ability to troubleshoot complex issues across data, automation, and journey layers
Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders

Preferred

Salesforce Marketing Cloud certifications
Experience with Salesforce Data Cloud / CDP
Experience with QA tools such as Litmus

Benefits

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .

Expedia Group

3.8 Glassdoor

At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than anyone else. To learn more about our vision of a more open world through travel, visit www.expediagroup.com. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter.Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links:Expedia: https://www.expedia.com/helpcenterHotels.com: https://service.hotels.com/en-us/Vrbo: https://help.vrbo.com/For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp

Founded in 2022

Seattle, Washington, USA

22K employees (1,459 in marketing)

careers.expediagroup.com

76% recommend to a friend

84% CEO approval