Responsibilities

• The Sr CRM Platform Developer is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints within an agile marketing-led team at Fanatics Commerce.
• The ideal candidate is a creative problem-solver who enjoys translating business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology to deliver meaningful business impact.
• The Sr CRM Platform Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
• Partner closely with business stakeholders and Technical Leads to collect detailed functional requirements, align on solutions, and coordinate development, testing, and deployment to production environments.
• Contribute actively within an agile marketing-led team, engaging with various levels of stakeholders to drive alignment and move work forward efficiently.
• Produce clear code and supporting documentation that enables team members to understand, maintain, and build upon developed solutions.
• Propose and execute end-to-end CRM solutions that bring personalized, meaningful touchpoints to millions of fans at scale.
• Design and execute A/B and multivariate experiments across content and journeys to continuously improve the fan experience.
• Translate functional marketing requirements into technical solutions within Adobe Journey Optimizer that deepen fan engagement across lifecycle stages.
• Analyze outcomes and performance KPIs to ensure campaigns and automations are delivering measurable improvements to the customer experience.

Requirements

• 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform.
• Expertise developing visual components using HTML, CSS, and Handlebars template languages.
• Excellent written and oral communication skills, with the ability to interact effectively with stakeholders at various levels of the organization.
• Sharp analytical and troubleshooting skills with the ability to analyze outcomes, performance KPIs, and gaps in automation logic.
• Familiarity with agile development methodologies and related tools such as Jira.
• Strong organizational and interpersonal skills with the ability to work effectively both independently and within a collaborative team environment.

Preferred

• Adobe Journey Optimizer Certifications — Practitioner and Developer.
• Adobe Real-Time CDP Certification — Practitioner and Developer.
• Experience connecting cloud applications using APIs.
• Experience using CI/CD and repository platforms such as GitHub.

Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/