Responsibilities

• Own Wahoo's global email marketing strategy, roadmap, calendar, and execution across brand, ecommerce, product, and subscription priorities, including marketing, lifecycle, automated, and transactional email programs.
• Develop and coordinate commercial messaging across email, in-app, push, and SMS, partnering with channel owners to improve sequencing and create a more consistent customer experience across Wahoo-owned channels.
• Work hands-on within Iterable to build audiences, campaigns, workflows, triggers, and automated journeys.
• Partner across Creative, Content, Ecommerce, Product Marketing, and other teams to deliver compelling, on-brand communications while establishing the processes and standards needed to scale the CRM program.
• Build toward a more sophisticated lifecycle marketing program, developing and optimizing customer journeys across onboarding, engagement, product adoption, subscription growth, retention, cross-sell, and win-back.
• Use segmentation, personalization, automation, and customer behavior to make Wahoo communications increasingly relevant and effective.
• Partner with data, product, and engineering teams to understand Wahoo's customer data architecture and identify the data, behaviors, and triggers needed to improve segmentation, personalization, automation, and measurement.
• Own CRM performance reporting and analysis, translating campaign and customer segment performance into clear insights and recommendations.
• Develop a strong test-and-learn approach across audiences, messaging, creative, timing, and customer journeys.
• As the CRM function matures identify opportunities to deepen customer engagement, improve retention, and drive long term customer growth across Wahoo's product ecosystem.

Requirements

• You have 5-7+ years of CRM, lifecycle, retention, or customer marketing experience, with demonstrated ownership of CRM strategy and hands-on execution.
• You're highly hands-on with modern CRM and email marketing platforms such as Iterable, Klaviyo, Braze, or similar. Direct experience with Iterable is strongly preferred.
• Proficient with analytics and reporting tools such as GA4, Power BI, and Metabase, with the ability to translate data into actionable insights and clear performance reporting
• You have strong experience with audience segmentation, personalization, A/B testing, marketing automation, and performance optimization.
• You combine strategy with execution. You're comfortable setting direction while also getting into the platform and helping move the work forward.
• You have experience managing external CRM, email, or creative agency partners and working cross-functionally across Marketing, Creative, Ecommerce, Product, Data, and Engineering.
• Experience with ecommerce and subscription business models, customer data platforms, and additional CRM channels such as push, in-app, and SMS is preferred.
• Bonus: experience in consumer technology, connected products, fitness, and/or endurance sports.

Preferred

• Bonus: experience in consumer technology, connected products, fitness, and/or endurance sports.