Responsibilities

• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.
• Maintain audience documentation and segmentation standards.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
• 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
• Knowledge of SQL and customer data environments
• Strong analytical and problem-solving skills

Benefits

• We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.