Senior CRM Campaign Specialist

Responsibilities

• Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
• Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.
• Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
• Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
• Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
• Communicate campaign timing, targeting, scope, and results to internal stakeholders.
• Continuously optimize email workflows and communications journeys to improve engagement and conversion.
• Partner with internal technology teams to create and enhance customer communications journeys as needed.

Requirements

• 3–5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.
• Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.
• Hands-on experience building and executing email campaigns.
• Experience with A/B testing and using campaign performance data to inform decisions.
• Strong analytical skills and the ability to translate data into actionable insights.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent organization and attention to detail.
• Strong communication and presentation skills.
• Experience collaborating effectively with cross-functional teams and internal stakeholders.

Preferred

• A high degree of initiative, ownership, and personal responsibility.
• Curiosity and a natural desire to understand what’s working, what isn’t, and how to make it better.
• A collaborative mindset and the ability to build strong relationships with partners across the organization.
• Comfort balancing multiple priorities and working through ambiguity in a fast-paced environment.
• A problem-solving mindset and willingness to test, learn, and iterate.
• The ability to move comfortably between strategic planning, detailed execution, and performance analysis.
• A customer-focused approach and interest in creating more relevant, effective experiences throughout the customer lifecycle.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility