Responsibilities

• Campaign Strategy: Develop comprehensive, creator-led campaign concepts that drive cultural impact, brand storytelling, and measurable engagement across platforms.
• Creator Ecosystem Fluency: Serve as the subject matter expert on TikTok, Instagram, YouTube, and emerging social spaces, with a clear point of view on which formats and creators work best for each brand and objective.
• Trend Forecasting: Monitor pop culture, algorithm mechanics, and trending subcultures, translating those signals into actionable briefs for internal and external creative teams before they peak.
• Data & Analytics: Track performance metrics, derive insights from past campaigns, and continuously optimize strategy to drive strong ROI and conversion rates.
• Cross-Functional Collaboration: Partner with Growth Directors, creative strategists, designers, and editors to keep campaigns aligned from concept through completion.

Requirements

• Experience: 5+ years in digital strategy, brand storytelling, or creator/influencer marketing.
• Platform Expertise: Deep, native understanding of the major social networks, plus familiarity with paid media strategy and social commerce trends.
• Analytical Skills: Proven ability to translate creative performance data into sharper, data-informed briefs and creative tests.
• Communication: Exceptional writing and presentation skills — you can build a compelling pitch deck and defend a strategic recommendation to senior stakeholders.
• Creator Platform Fluency: Must be genuinely fluent across all major creator platforms — TikTok, Instagram, YouTube, and beyond. No exceptions.

Benefits

• Competitive salary
• Competitive health benefits
• Unlimited PTO
• Health and wellness credit
• Fully remote
• A front-row seat at an AI-native agency building the future of how brands and creators work together