Senior Creative Strategy Manager, Performance Marketing

Marina del Rey, CA (Hybrid)

$110K/yr – $140K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive creative concept generation and regional ad performance for a DTC brand with leadership in mentor-ship and cross-functional collaboration.

  • Must-have: 4-7 years of direct-to-consumer or performance-agency experience with direct-response writing
  • Standout: Proven ability to own strategy by channel/region and mentor a team
  • Clear ability to research trends, set goals, and independently optimize performance

Job Description

Responsibilities

  • Write / generate around 8-12 creative concepts per week – scripted specifically for target regions, platforms, or audiences
  • Own strategic areas by channel or region
  • Mentor and coach team in best performance practices – including junior creatives, editors, and producers
  • Source and adapt trends and conduct research on best practices for areas of expansion
  • Prepare research and present to team leadership or broader marketing team.
  • Work independently to understand what works in the target areas, and proactively develop a plan to discover and optimize performance
  • Take input from multiple stakeholders to set goals and fulfill needs for areas of growth
  • Communicate with creative individuals and collaborate to produce excellent ad creatives.

Requirements

  • 4-7 years of experience at a direct to consumer brand or performance agency
  • Excellent direct-response writing skills – can write for personas, inhabit brand voice, or adapt voices of competitors to drive sales for the company.
  • Desire for excellence – hunger to win and make a great creative ad product. Ability to pivot if things are not working.
  • Energetic, witty, and a good sense of humor – these are in line with our brand.
  • Gets things done without perfect resources, is innovative, and works with a sense of urgency
  • Proactively help others, stays positive
  • A desire to grow beyond your role – and act as an overall leader for the team

Benefits

  • Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
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Dr. Squatch

3.0 Glassdoor

Dr. Squatch is raising the bar on personal care with our handmade bar soaps and high-quality natural products. We're hiring - join our team in Southern California!See the video with over 100 Million Views!http://drsquatch.com

Founded in 2013
Marina del Rey, California, USA
391 employees (73 in marketing)
36% recommend to a friend
20% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$66.6K
Traffic Source Mix
Search
41.3%
Direct
48.9%
Referral
4%
Social
4%
Paid
1.6%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
52 (13% of company)
Median Career Experience
9.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Seed, 7 years ago

Funding History

  • Apr 2019
    Seed

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