Responsibilities

• Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
• Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
• Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
• Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
• Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
• Ensure full funnel congruency between ads and landing pages.
• Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
• Work fast, test aggressively, and continuously improve based on data.

Requirements

• Proven, verifiable track record as a Creative Strategist with prepared results and ads you can walk us through.
• Deep command of direct-response copywriting and performance creative.
• Strong understanding of funnels, offers, congruency, and attention-capture.
• Fluency in reading ad account data, targets, and KPIs.
• Experience working with ad accounts / startups where you had visibility into performance.
• Leadership experience managing editors or creative teams.
• Perfect written English and copywriting.
• Strong understanding of Western culture, social media, and lingo; you know what resonates and how audiences talk.
• Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
• You ask questions, introduce new ideas, collaborate, and are never "backseat."

Benefits

• Highly competitive compensation package.
• Uncapped performance bonus tied to a percentage of ad spend when targets are met.
• Flexible working hours to accommodate your schedule and maximize productivity.
• Fully remote setup, allowing you to work from anywhere in the world.