Responsibilities

• Developing creative strategies for 4–6 brands across different industries and audiences
• Conducting consumer, competitive, category, and Voice of Customer research
• Identifying customer pain points, emotional drivers, purchase triggers, objections, and motivations
• Developing and refining customer personas based on research and performance data
• Auditing existing creative to understand what is working, what is not, and why
• Identifying gaps in personas, messaging, angles, formats, funnel stages, and creative approaches
• Developing strategic creative pillars and messaging territories
• Building structured creative testing roadmaps
• Creating clear, testable hypotheses for new creative
• Developing creative concepts, angles, hooks, offers, messaging frameworks, and calls to action

Requirements

• 4+ years of experience in creative strategy, performance creative, advertising strategy, growth marketing, or a closely related discipline
• Experience developing creative strategy for paid social and digital advertising
• Strong knowledge of Meta advertising and short-form video creative
• Experience interpreting advertising performance data
• An understanding of direct-response and performance marketing principles
• Experience developing personas, customer insights, messaging angles, creative concepts, and testing frameworks
• Strong knowledge of hooks, storytelling structures, UGC, testimonials, founder/expert content, statics, video, social-native formats, and other performance creative
• The ability to distinguish between a creative execution and the underlying strategic idea being tested
• Excellent written and verbal communication skills
• Strong presentation skills and the confidence to defend a strategic recommendation

Preferred

• Bilingual English/Spanish fluency is a strong plus, particularly for candidates with experience developing culturally relevant creative strategy for Hispanic audiences.Agency experience is strongly preferred.
• Experience with lead-generation brands is a major plus.
• Experience working across both ecommerce and lead-generation accounts is even better.