Responsibilities

• Own organic social strategy across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit — defining the role each channel plays and what success looks like
• Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments
• Bring a strong, well-reasoned point of view — pressure-test ideas and push past safe executions
• Lead on video-first and interactive formats built for how people actually watch
• Spot and act on real-time trends, moving from idea to published content without waiting on a brief
• Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows
• Open up genuine two-way conversation with our core audience — building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments
• Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate
• Turn audience behavior and sentiment into insight for content, product, and brand teams
• Run creator and influencer programming across sourcing, briefing, and measurement

Requirements

• 5–8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels
• An AI-native approach to social — you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be
• A track record of growing social audiences and engagement — channels you moved somewhere meaningfully better, and exactly how
• Experience developing organic social strategy for a consumer-facing or audience-driven brand, with a track record of earning attention and building community rather than relying primarily on paid distribution
• Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each
• Proven ability to build organic conversation and community with a core audience
• Experience running creator or influencer programs, including sourcing, briefing, and measurement
• Fluency with the social tooling landscape — publishing, listening, community management, creator management, and analytics — and a point of view on how to evaluate and expand a stack
• Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself
• A skilled writer with a strong grasp of tone, clarity, and brevity

Preferred

• A portfolio of video-led, interactive, or creator-driven programs that broke through
• Experience building a social function from an early stage, including the systems behind it
• Experience navigating sensitive topics and escalation alongside comms, legal, or support partners

Benefits

• We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!