Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
• Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
• Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Requirements

• 5+ years of experience in creative direction for performance marketing
• Experience building creative testing frameworks and production pipelines at scale
• Bias for clear systems and processes
• Active use of AI tools, automation, and workflows
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
• Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
• 15 PTO days
• 10 sick days
• 15 company holidays
• 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like