Responsibilities

• Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, execution, and performance analysis of testable creative assets.
• Establish strategic direction for evergreen creative development, testing methodologies, and performance frameworks across accounts.
• Translate complex performance data into clear, compelling narratives that articulate creative impact, learnings, and next steps to clients and internal stakeholders.
• Turn performance insights, customer research, brand positioning, and cultural trends into differentiated creative concepts, messaging angles, and hypotheses.
• Collaborate with fellow Creative Strategists and cross-functional partners to strengthen strategic thinking and creative output.
• Contribute to shared best practices, frameworks, and learnings across the Creative Strategy team.
• Provide thoughtful peer feedback and share account-level insights that can help improve work across the broader team.
• Support onboarding and training initiatives as the Creative Strategy team scales.
• Design and oversee creative testing roadmaps tailored to client goals and funnel stages, ensuring tests are strategically sequenced and structured to maximize learning and performance impact.
• Partner with Media teams to align creative testing volume and cadence with client budgets, performance goals, and learning priorities.

Requirements

• 3-5 years of experience in performance creative strategy or a closely related digital marketing discipline, with deep experience in paid social.
• Experience collaborating with and providing constructive feedback to creative and strategic partners.
• Deep experience in direct-response marketing, performance creative, briefing, and/or copywriting.
• Strong portfolio demonstrating performance-focused creative strategy across CPG, DTC, and/or eCommerce brands.
• Advanced analytical skills with the ability to translate data into strategic insights and recommendations.
• Hands-on experience with Motion or comparable creative analytics tools; Motion experience strongly preferred.
• Strong understanding of Meta and/or TikTok advertising ecosystems, with experience navigating Ads Manager and interpreting campaign performance is preferred. Previous experience media buying across search and/or social experience is a plus.
• Experience collaborating closely with media buyers, video editors, designers, and developers.
• Strong communication skills and confidence presenting insights and recommendations to clients.
• Ability to provide clear, constructive feedback and collaborate effectively across creative disciplines.