Responsibilities

• Lead the ideation and creative development of high-performing creatives across digital and paid channels.
• Translate growth goals and audience insights into compelling creative strategies and test plans.
• Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
• Drive testing and experimentation, moving fast to uncover insights and scale what works.
• Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
• Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
• Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
• Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.

Requirements

• 6–9 years of experience in performance creative strategy , developing creative for channels like paid social, YouTube, CTV, and other performance media.
• A strategic creative thinker and strong writer with a passion for storytelling, experimentation, and solving puzzles.
• Proven track record of concepting, writing, and producing advertising that drives measurable results.
• Creative and analytical in equal measure. You can dig into performance, understand what’s working and why, and turn those insights into the next creative hypothesis.
• Fluent in AI tools for creative production (e.g. Veo, Sora, Higgsfield, Midjourney, or whatever launches next week).
• Deep understanding of performance marketing and how creative works differently across channels, audiences, and formats, with curiosity to explore what’s next.
• Comfortable operating in ambiguity. You don’t need a fully formed playbook before you start experimenting.
• Able to lead brainstorms, sell through ideas, manage projects, and collaborate across creative, growth, and marketing teams.
• Obsessed with culture, trends, technology, and storytelling that connects with real people.

Preferred

• Experience with direct response creative, user acquisition campaigns, or B2C brands.
• Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand, with the ability to tailor creative strategy to different audiences, objectives, and business needs.
• Experience building creative strategy for new or emerging channels where the playbook is still being written.
• Familiarity with editing software such as Premiere, CapCut, Final Cut Pro, or similar.