Responsibilities

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo's distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential

Requirements

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
• A clear point of view on what great social creative looks like now and where it's going next
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
• Expertise in short-form video, including concepting, directing and getting the work made
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
• The ability to operate at both the strategic and hands-on level; you're not too senior to make things
• Strong taste, low ego, and the ability to make the work better through collaboration

Preferred

• ⭐ Exceptional candidates will have...
• Experience working across both in-house and agency or studio environments
• A genuine obsession with Duolingo's mission, product and characters

Benefits

• Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.