Senior Creative Lead - Marketing Agency at Margle Media | Milwaukee, WI | $105K/yr – $130K/yr

Margle Media

Senior Creative Lead - Marketing Agency

Milwaukee, WI (Hybrid)

$105K/yr – $130K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive performance-driven creative leadership for scalable paid campaigns across channels, owning creative strategy, testing, and end-to-end production.

Own performance-driven creative strategy and end-to-end production for scalable campaigns.
Must-have: Strong background in performance marketing and creative production.
Standout: Experience with DCO, creative automation, and high-volume short-form ads.

Job Description

Responsibilities

You will lead performance-driven creative strategy across client accounts, building campaigns designed to convert and scale.
Architect and execute omnichannel dynamic creative campaigns across paid social, video, display, and CTV
Develop and implement DCO frameworks, creative automation, and scalable personalization strategies
Translate performance data into actionable creative direction and testing strategies
Lead structured creative testing (hooks, formats, messaging, pacing, variations)
Partner with digital and social teams to analyze performance metrics (CTR, ROAS, CPA, hook rate, hold rate) and continuously optimize output
Own creative performance reporting and storytelling for clients and internal teams
Oversee end-to-end production of performance-focused creative
Develop UGC-style, short-form, and high-volume ad variations for testing
Collaborate with designers, editors, copywriters, and developers to scale production

Requirements

Strong background in performance marketing and creative production
Experience with DCO, creative automation, or scalable ad personalization
Proven ability to produce and optimize high-performing short-form paid ads
Deep understanding of paid media metrics and creative testing methodology
Experience working cross-functionally with media, analytics, strategy, and production teams
Proficiency with tools like Premiere, CapCut, After Effects, or similar
Ability to balance strategic leadership with hands-on execution

Preferred

Experience using AI tools to support creative workflows is a strong plus

Benefits

Flexible PTO
Medical insurance after 60 days with employer contributions
HSA with employer contribution
Flexible work arrangements when possible
Parental leave

Margle Media

Margle Media is a digital-only agency that excels in social media strategy, content creation, management, and measuring success across paid and organic activities on all social platforms.We are experts in vertical video and deliver "high quality, high cadence" video content that leverages cultural moments. Every single day, we find relevant trends and timely events to integrate content into.We understand the social landscape and how customers uniquely engage on each platform.We believe in actively engaging with followers and audiences to bring a personality to marketing.We’re a video-first partner.We’re fast - we catch trends on the same day.We’re entertainers - our point of view is that content should be entertaining enough to build brand fans for life (#BFFL) instead of one-time customers who redeem a coupon and never return.We believe in real-time content production and planned content strategies tied to seasonal and product-related business priorities.

Founded in 2017

Milwaukee, Wisconsin, USA

19 employees (10 in marketing)

www.marglemedia.com