Senior Creative Director

Responsibilities

• Define which stories to tell and how to bring them to life.
• Maintain a consistent voice across content, brand and paid advertising.
• Lead the development of video, podcast and other storytelling initiatives.
• Build and oversee a small team of in-house talent and trusted production partners.
• Identify and implement AI and automation tools that complement the human team, streamline production and scale creative output.
• Set creative standards and guide production to deliver quality content at scale.
• Lead the creative vision and execution of video and content strategy across Onni Group's full business portfolio, including real estate development and sales, commercial and rental properties, hospitality brands and other ventures.
• Partner with Marketing, Sales, Leasing and Hospitality teams to translate business objectives into compelling visual content and campaigns.
• Establish and maintain brand and visual guidelines for video and content across all Onni business lines, ensuring consistency across diverse portfolios spanning real estate, hospitality and technology.
• Oversee end-to-end video and photo production for marketing campaigns, property and project launches, social media and brand storytelling across all markets.

Requirements

• 7+ years of experience in video production, content creation, or creative direction, with at least 2–3 years in a leadership role managing a creative team.
• Proven track record leading video, photo, and multi-platform content strategy at scale, ideally across multiple brands or business lines.
• Strong storytelling instincts, with demonstrated ability to translate business objectives (real estate, hospitality, or similar) into compelling visual content and campaigns.
• Hands-on experience managing end-to-end production workflows, including budgets, schedules, vendor/equipment contracts, and cross-functional partners (Marketing, Sales, Leasing, Hospitality).
• Deep knowledge of social and video platforms (TikTok, Instagram, YouTube) and what drives performance on each, with experience using analytics and data to refine creative strategy.
• Experience building and mentoring a team of videographers, editors, photographers, and content creators.
• Familiarity with AI-assisted content and production tools, with a track record of adopting new technology to scale creative output efficiently.
• Excellent organizational skills, with the ability to manage multiple concurrent projects and productions across markets.
• Bachelor's degree in Film, Marketing, Communications, or a related field, or equivalent professional experience.
• A valid driver's license is required, along with the ability and willingness to travel to Onni properties and hospitality locations across North America as needed to support shoots and productions.

Preferred

• - Experience in AI-assisted content and production tools is a plus.

Benefits

• - Competitive pay and a comprehensive benefits package.
• - Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• - Annual education allowance.
• - Generous referral program.
• - Fun and collaborative company culture with lots of team-building events.
• - Local discounts at restaurants, clothing stores, personal training, and more.
• - Free access to a fully equipped gym.
• - Friends and Family rates for hospitality brands.