Responsibilities

• Lead, manage, and mentor a US creative team spanning senior, mid-weight, and junior creatives, graphic designers, and copywriters, directing in-house talent alongside freelance designers, copywriters, and production partners.
• Own the end-to-end creative output of the US market, from converting commercial leads into winning pitches, through production, to final delivery.
• Partner with Sales, Production, and Account Management to dissect client briefs and oversee the creative development of proposals that convert leads into revenue.
• Concept and oversee integrated 360 campaigns spanning digital, social, video, and experiential activations including events, pop-ups, installations, and live brand moments.
• Own the end-to-end process of building cultural and strategy-driven pitches, including decks and supporting materials, and present proposals to clients in person and on video alongside the sales team.
• Take responsibility for the quality of every project the team is across, ensuring branded content and creative solutions meet Hypebeast storytelling, visual, and cultural standards as well as client expectations, with final sign-off on all edits.
• Provide feedback across the full creative process, from strategy and concept through design and copy, and lead brainstorming that maintains the Hypebeast identity within client brief guidelines.
• Work closely with editorial and sales teams to establish tone of voice and the look and feel of final visuals, and lead the creation of copy across brochures, sales materials, and finished projects.
• Optimize creative processes, workflows, and inter-departmental working practices to manage a high volume of concurrent projects and deliver the best results.
• Operate as a player-coach: lead large-scale campaign teams when the brief calls for it, and run solo on fast-turn work when the situation demands.

Requirements

• 10+ years of creative experience at agencies, publishers, or brands relevant to Hypebeast's cultural space.
• A strong understanding of youth culture centered around the Hypebeast space, including relevant talent, brands, trends, publishers, and platforms.
• A wide understanding of, and affinity with, the platforms Hypebeast operates on, both established and emerging.
• Keen awareness of and passion for Hypebeast's cultural space; an ambassador for the brand.
• A portfolio of successful creative work across a diverse range of formats and sectors, including integrated campaigns and experiential.
• A confident communicator and leader able to foster and direct talent.
• Solid understanding of production costs and industry standards to manage expectations internally and externally.
• Creative Craft: Strong command of Adobe Creative Suite and core design and production fundamentals, the craft that turns concepts into finished, premium work.

Preferred

• Experience leading creative work and creative teams at a culturally relevant brand, platform, publisher, or creative/media agency.
• A confident, capable leader who thrives on diverse creative challenges in a fast-paced environment.
• Proven leadership in executing world-class creative projects with teams of various sizes, resulting in a variety of outputs.
• Deep understanding of all facets of the creative lifecycle, from pitch to production to post, and how teams contribute to each.
• A connoisseur of culture with an eye for visual trends and an insightful, strategic approach to projects.
• AI Literacy & Integration: Fluent with generative AI platforms across image, video, and copy to accelerate concepting, rapid prototyping, and campaign visualization.
• Production & Deck Craft: Exceptional storytelling and deck presentation skills, with the ability to seamlessly blend AI-generated assets with polished design to pitch and win business.