Responsibilities

• Concept development. Generate ad concepts, angles, and hooks against active research. Volume is the expectation, not the exception.
• Creative briefs. Write briefs that production and creators can execute without a follow-up call - reference visuals, hook lines, script beats, shot lists.
• Production coordination. Brief creators and editors, track deliverables, and keep the pipeline moving so nothing sits.
• Performance analysis. Break down what won and what flopped, and why - hook rate, hold rate, thumbstop, CTR, spend efficiency - and turn the read into the next round of concepts.
• Competitive and market research. Live in the ad libraries. Track what's working across the category and adjacent categories, and bring it back with a point of view.
• Iteration. Take winners and build the next twenty versions. Most of scale comes from iterating on what already works.

Requirements

• Experience as a Creative Strategist for a DTC brand, ideally 7+ figures
• $100K+ in spend behind ads you personally concepted
• You actually love making ads and studying what works
• You can articulate why an ad won or flopped - with specifics, not vibes
• You understand marketing psychology fundamentals
• You're hungry to build your skills and become the best at this