Responsibilities

• Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling
• Develop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the region
• Field reactive media and speaking event inquiries and draft informed recommendations and rationale
• Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale
• Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field
• Assess program results regularly to understand successes and opportunities and recommend go-forward actions
• Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives
• Support broader PR team reports, including a daily headlines report and weekly media recap
• Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting
• Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets

Requirements

• Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications
• Experience working with regional and trade media across digital, print and broadcast outlets
• Excellent time management and prioritization skills
• Strong problem-solving skills
• Excellent written and verbal communication skills, including proficiency in AP style
• Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment
• Ability to work on multiple programs with various components simultaneously
• Experience project managing PR initiatives in a fast paced environment

Preferred

• Large corporate company experience
• Retail experience