Senior Copywriter

Responsibilities

• Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns.
• Apply strategic thinking, conceptual capabilities, and strong writing craftsmanship across video, digital, experiential, social, and print.
• Partner with a Senior Art Director to develop creative campaigns.
• Establish departmental goals and objectives through the coordinated work of subordinate staff, ensuring accountability and alignment with departmental and organizational goals.
• Collaborate with senior leaders, executives, and colleagues across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise.
• Apply advertising expertise and independent judgment to analyze and resolve complex, unstructured challenges.
• Manage programs as assigned, including formulating strategies and administering policies, processes, and resources.
• Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health’s growth.

Requirements

• At least five years of experience as a strategic and creative leader, with a proven track record of overseeing brand creative.
• Ability to set departmental goals and objectives and work with a high degree of autonomy.
• Ability to bring diverse internal and external stakeholders together around a shared strategic vision.
• Five years of hands-on creative experience across digital, social, television, print, out-of-home, and experiential media.
• Ability to build meaningful relationships across a large organization and unite teams around a shared vision.
• Strong storytelling skills.
• Ability to balance multiple projects, stay positive and calm under pressure, and focus on solutions.
• Ability to mentor and support less senior staff.