Responsibilities

• Lead the development of big campaign ideas rooted in brand truth and consumer insight
• Craft compelling, original storytelling that builds emotional connection and brand affinity
• Transform complex messaging into resonant copy that makes brand and product benefits feel intuitive, memorable, and connected
• Translate briefs into strong conceptual territories, not just copy outputs
• Push for bold, distinctive creative that stands out in the market
• Own and evolve the brand voice, ensuring it is clear, consistent, and differentiated
• Act as a steward of tone across all creative outputs and campaigns
• Define how the brand shows up across channels—not just what it says
• Lead copy direction across integrated campaigns—from concept through execution
• Ensure consistency of narrative across all channels (digital, retail, product, etc.)

Requirements

• 5–8+ years of copywriting experience, preferably in-house or at a creative agency
• A portfolio that demonstrates: Campaign-driven thinking; Brand storytelling; Conceptual work (not just executional assets)
• Experience in apparel, golf, athleisure, or lifestyle brands strongly preferred

Preferred

• Experience developing brand campaigns and awareness work