Senior Copywriter

Responsibilities

• Develop original campaign ideas and creative concepts for one of the world's most iconic brands.
• Write across broadcast, social, audio, content, OOH, POS, and emerging channels.
• Create work that transforms strategic insights into smart, entertaining, and effective creative.
• Bring strong comedic instincts and storytelling skills to help the brand connect with consumers in meaningful ways.
• Collaborate closely with creative, strategy, production, account, and client teams.
• Participate in the development and execution of Toyota's national sales event campaigns and brand initiatives.
• Present work confidently and clearly to creative leadership and clients.
• Push beyond the brief to uncover unexpected opportunities and innovative solutions.

Requirements

• 3-5+ years of agency or equivalent creative experience.
• Strong conceptual thinking and exceptional writing craft.
• Proven experience developing broadcast campaigns from concept through production.
• Strong social content experience with an understanding of how ideas adapt across platforms.
• Experience working through production and collaborating with directors, editors, and production partners.
• A portfolio demonstrating memorable ideas, strong storytelling, and excellent execution.
• The ability to translate strategy into creative that is both entertaining and effective.
• A natural sense of humor and the ability to write work that is engaging, relatable, and culturally relevant.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.