Senior, Copywriter

Responsibilities

• Lead concept development and copywriting for omnichannel campaigns across in-store signage, digital marketing, social media, and online video.
• Develop clear, compelling, and brand-right messaging that connects with consumers and drives action across multiple touchpoints.
• Create breakthrough, engaging and metric-driven campaigns that tie back to Petco’s brand positioning and pillars of differentiation.
• Write and refine copy for retail environments including signage systems, promotional messaging, and in-store storytelling.
• Develop digital-first content including website copy, email marketing, paid media, and social campaigns.
• Script engaging short- and long-form video content for online platforms and social media.
• Collaborate closely with designers and art directors to ensure cohesive storytelling across visual and written elements.
• Present concepts and copy to stakeholders and senior leadership, incorporatie feedback and lead revisions with clarity and confidence.
• Translate complex product or category information into clear, consumer-friendly messaging that highlights key benefits and differentiators.
• Partner with cross-functional teams including Brand, Merchandising, Legal, and Marketing to ensure accuracy, alignment, and effectiveness of messaging.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or related field (or equivalent experience).
• 5+ years of experience in copywriting within agency, retail, or brand environments, with a strong focus on integrated marketing campaigns.
• Proven ability to write across a range of channels including retail signage, digital marketing, social media, and video.
• Strong conceptual thinking with the ability to develop big ideas and translate them into cohesive campaign systems.
• Exceptional storytelling skills with a strong command of tone, voice, and messaging hierarchy.
• Experience collaborating with cross-functional teams and creative partners to bring ideas to life.
• Ability to present work clearly and persuasively to stakeholders at various levels.
• Highly organized with strong project management skills and the ability to manage multiple deadlines.
• Deep understanding of how copy works within design systems, including typography, layout, and user experience.
• Adaptable, proactive, and comfortable working in a fast-paced, evolving environment.

Preferred

• Strategic thinker with a strong balance of creativity and business acumen.
• Skilled at crafting emotionally resonant, insight-driven messaging that builds brand affinity.
• Collaborative mindset with strong communication and problem-solving abilities.
• Passion for creating culturally relevant, consumer-centric content across modern marketing channels.