Responsibilities

• Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).
• Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.
• Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.
• Partner with Product, Analytics & Member Experience to turn proven copy patterns into repeatable, configurable templates.
• Use performance data and member feedback loops to continuously retire what's not working and scale what is.
• Monitor campaign performance dashboards and channel-level conversion metrics to decide what gets tested next.
• Maintain a shared style, voice, and compliance checklist so AI-generated variants stay on-brand and audit-ready.

Requirements

• A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
• Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
• Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
• Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.

Preferred

• experience writing for healthcare, insurance, benefits, or another regulated consumer category.
• familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
• experience writing for contact-center scripts.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave