Senior Copywriter & Editor

Responsibilities

• Website & Landing Page Copy - Write and maintain website copy across patriotmobile.com, including homepage, plan and product pages, promotion pages, promotion pages, and campaign landing pages, with a focus on clarity, brand voice, and conversion.
• - Partner with digital marketing, design, and web teams to build landing pages for paid media, partner campaigns, and product launches, and revise copy based on performance data.
• - Apply SEO best practices, to page copy, headlines, meta descriptions, and on-page, structure.
• - Audit existing site content on a regular basis for accuracy, consistency, outdated offers, and opportunities to improve messaging.
• Campaign & Advertising Copy - Develop copy for marketing campaigns, promotions, product launches, digital and print advertisements, direct mail, and other initiatives.
• - Write and maintain live-read advertisements, radio scripts, advertorials, and promotional messaging.
• - Write concepts, headlines, and body copy from a creative brief, present options, and take creative through internal review to final approval.
• Partner Marketing - Develop emails, advertisements, sponsored content, landing pages, and other materials for strategic partners, including NRA, AMAC, and other organizations.
• - Build and format partner emails in HTML, incorporating approved images, graphics, links, and other assets, and prepare final files for delivery to partners
• - Collaborate with internal stakeholders and designers to ensure content and creative are accurate and consistent with Patriot Mobile's brand

Requirements

• Excellent marketing copywriting skills, with a portfolio of published website, landing page, and campaign copy that drove results for client or brands.
• Ability to write from a creative brief, present multiple options, take feedback from several stakeholders, and deliver final copy on deadline.
• Comfortable managing several client-style workstreams at once (brand, partner, product, and event content) in a fast-paced, deadline-driven environment.
• Working knowledge of SEO principles as they apply to website copy: keyword intent, headlines, meta descriptions, and page structure.
• Familiarity with landing page and conversion best practices, and willingness to revise copy based on analytics and testing results.
• Excellent editing, proofreading, storytelling, and project management skills.
• Strong research, fact-checking, and editorial judgment.
• Ability to identify compelling angles and adapt content for different audiences and formats.
• Strong visual judgment with the ability to select and incorporate images, graphics, video, and other multimedia to complement written content.
• Experience publishing and formatting content in WordPress or a similar content management system.